When Mittal Steel and Arcelor merged in 2006 to form the world’s largest steel company, the newly formed ArcelorMittal was founded on three values: sustainability, quality and leadership.
Sustainability, because we are guiding the evolution of steel to secure the best future for the industry and for generations to come.
Quality, because we want the steel we produce to be at the cutting edge of technology; and because we need the best people to deliver on our goals.
Leadership, because we are proud of our entrepreneurial spirit and the opportunities that visionary thinking can bring to the company.
What we stand for
These three values, together with our operating philosophy of producing safe, sustainable steel, have guided ArcelorMittal through its first five years of operations.
This philosophy also encompasses our company-wide priority, health and safety, and our Journey to Zero campaign, and I am pleased to say that we have made major progress in our goal of improving health and safety at ArcelorMittal.
As well as pursuing this priority, we also set ourselves the challenge of ‘transforming tomorrow’, a promise that reflects our belief that steel is helping to build the infrastructure of the modern world. As an infinitely recyclable material that is highly adaptable, steel can be a sustainable material that is part of modern life, from providing steel for the trains and cars used in the daily journey to work, to being used in the buildings we live in and the sports stadiums and art galleries we visit.
Strategy
ArcelorMittal has pursued a consistent, three-dimensional business strategy over a number of years focusing on product diversity, geographic reach and diversification – both upstream in the production of iron ore and coal and downstream in steel distribution.
This means that we value scale, with our steel and mining operations spread across all regions of the world. A unique, diversified global business model is one of our key strengths.
Having an industrial presence in 20 countries exposes the company to all the key steel markets, both emerging and mature. Around 35% of our steel is produced in the Americas, 47% in Europe and 18% in countries including Kazakhstan, South Africa and Ukraine.
Product diversity is also important to us: just over a third (34%) of our steel is finished products, 28% are speciality products, 27% are value-added and 11% semi-finished.
And having an integrated steel and mining company means we can secure supplies of iron ore and become largely self-sufficient.
A successful future
The continued success of ArcelorMittal relies on five things: people and safety; capital; knowledge; growth; and mining.
As people are our most valuable asset, their health and safety is of primary importance and we are recognising that through the investments being made in our Journey to Zero campaign.
Capital is a precious resource, so maintaining the post-crisis, strengthened foundation we have in our balance sheet is a priority.
Linked to capital is growth. Our presence in emerging markets is a major competitive advantage. We are already the largest steel producer in Latin America, Africa and Central and Eastern Europe, and we have identified Brazil and India as major growth markets.
Growth will also come from our mining business. We have a strong portfolio, and aim to continue investing in and expanding our mining assets. We have set an annual target of 100 million tonnes of iron ore by 2015.
Our global presence fuels our knowledge base, which in turn gives us the opportunity to continuously improve and innovate in the products we offer.
Looking ahead, we will continue to be guided by our values. But crucially, we also are driven by a real passion for steel and the role it has to play in modern life. This passion has helped us on the journey the company has taken so far, and it will also help to ensure we remain the world’s largest and most successful steel company.